E-commerce has completely transformed the economic landscape, with sellers displaying their wares online rather than in physical locations. As a result, there is a need to create e-commerce businesses that are aesthetically pleasing while also being functional. Popular e-commerce platforms include Magento, WooCommerce, PrestaShop, OpenCart, and BigCommerce. Apart from that, Shopify is the chosen platform for merchants who value quality and efficiency, as well as simplicity and a wide range of options.
The attraction of digital retail has grown too alluring for many to ignore. If you're an entrepreneur looking to expand into the eCommerce market, we recommend Shopify as the platform for your store.
There are countless shopping cart platforms to choose from, but Shopify has some powerful advantages for startups. Here’s why:
Easy To Setup And Use
Shopify is a no-fuss platform, which is easy to set up and use. It is the best alternative for those who want a complete solution, with no technicalities related to the development and hosting of the online store. The platform itself offers the software and hosting that is needed for launching the website. The admin interface is intuitive and user-friendly while the user interface is compelling too.
Security and Reliability
Another benefit of Shopify is the security and reliability it offers. Security is essential for an online business because it deals with the confidential personal and financial information of the customers. Similarly, it must always be available online. Both these features are taken care of with this hosted solution that takes care of upgrades and maintenance.
14-Days Free Trial
If you want to test the features of Shopify, you can use its free trial pack. The only thing you need to do is create an account by providing a few contact details and answering a few questions about your initiative. After creating the account, you will get a 14-days free trial where you can test all the features of Shopify. You can add the product, create product variations, create collections and link them, change storefront design, language support, Product filter, Store setup, and dashboard settings. The only action that is restricted in free trial is publishing your domain live, but Shopify provides its default primary domain in the form of “examplestore.myshopify.com”.
A big challenge for an online retailer is to integrate a secure and reliable payment gateway. The payment service you have should allow buyers to pay using different payment options. Shopify makes it simple for the store owners to set up the payment gateway. The platform supports the Stripe payment option, giving buyers the liberty to make transactions without paying any extra fees.
Shopify provides advanced functionality to you with a plugin/application style platform that enables you to download, install as well as customise the site. Besides the features to enhance sales and social media promotion, it also offers inventory management, accounting, and business reporting. It also has the option to set email autoresponder integrations that can support you to automate as well as run your business on autopilot.
Mobile responsiveness is the key to the success of an e-commerce store because the number of mobile shoppers is increasing by the day. The Shopify themes are mobile responsive, which means that they can be used to avail mobile-optimized stores. There are even free iPhone and Android apps that can be used to manage the store.
Once your store is set up, it is important to make it search engine friendly. SEO is important for ensuring the website is easily accessible to shoppers searching for your products. Shopify improves the ability to design landing pages for the campaigns, which is a big distinguishing factor from other E-commerce platforms. It also supports SEO parameters like custom title tags and meta tags.
Powerful Marketing Tools
As a complete platform, Shopify has the marketing edge too. The basic version offers SEO features along with advanced e-commerce analytics. In addition to these, it offers more marketing tools such as custom gift cards, discount coupons, store statistics, targeted email marketing, and more.
Visually Appealing Online Store
The platform bundles up a variety of professional templates that facilitate the creation of unique and visually appealing online stores. It comes with a bare minimum theme but designers and developers can work on it to create a store with rich UI and exceptional UX.
The platform boasts amazing customization abilities as it can be easily integrated with apps. This means that the seller can easily add some extra features and functionalities to his store and enhance its value manifold.
Why hire Shopify Developers?
Building a successful online store is not only boosted by the ease of browsing and extreme appearance, but it requires continuous support of the developer to make the store more convenient and leading among its competitors day by day.
If you are seeking assistance in establishing an online store, a valid suggestion is to hire Shopify developers. Today, Shopify developers are gaining an edge over web developers as business owners are seeking Shopify developers to design Shopify stores. Shopify is based on Ruby on rails and everything it returns the data in an object so technical assistance is required to filter it out to present on the web. The developers have good hands-on experience in HTML5, SaaS & jQuery with liquid code understanding.
Overall, Shopify is a complete eCommerce cloud-based tool. It is affordable and saves more time and resources. If you want full control over the structure and setup of the store, then Shopify is an ideal platform for you.
With such amazing features, Shopify deservingly emerges as one of the best choices for e-commerce store development. Sellers can have their online stores created on this platform or have their existing ones migrated to it. If you are planning to start your E-commerce store, it is the right time to invest in Shopify Development Services. Reach out to Surbhi Infotech, a reputed development company having the experience and resources to build an engaging & secure online selling store. Share your requirements with them and get the perfect solution for business.