Having trouble deciding between Magento and Shopify as the best eCommerce platform? You're not alone, to be sure. On the internet, there is a lot of discussion about Magento vs Shopify. While Magento and Shopify are two of the most popular eCommerce platforms, there are several key distinctions between the two that you should be aware of before making a decision. Both Shopify and Magento are viable options for launching an online store. However, which is better for you is entirely dependent on your abilities, brand vision, and how you want to expand your internet business.
So, before we get into a full Magento vs. Shopify comparison, let's quickly go over the essential factors to consider while making a decision. We've put together a full comparison of Magento and Shopify in this article to help you decide which is best for you.
Key factors to choose the right platform for starting an online store
eCommerce is a crowded market. While having an internet store can allow you to reach out to your clients more quickly, there will always be competition for their attention. As a result, you must select an eCommerce platform that will help your company succeed.
Shopify has a user-friendly interface that even non-technical people can utilise. To build an online store on the platform, you don't need any technical or coding knowledge. Your brand will be up and running in no time with the drag and drop website builder! Getting started with Magento, on the other hand, is a high learning curve. You'll need to master a few technical phrases as well as a little coding. The Magento Content Management System (CMS) is less user-friendly than the Shopify drag-and-drop interface.
The tools and ability to offer an immersive shopping experience
For merchants, Shopify provides its own App Store with over 4400 free and paid apps. From apps that allow them to display customer evaluations on the storefront to those that can automate email and SMS campaigns, set up loyalty programmes, and localise the store's language, there are plenty to choose from.
When comparing Magento with Shopify, you'll note that Magento, like Shopify, has a large number of free and paid extensions. However, if you want to customise a certain feature, you'll require technical assistance from the extension creator or outsource the process to an agency.
The possibility to scale and grow your online business
Shopify is a platform that is hosted. It takes care of all the hosting you'll need when your online store expands or you launch sub-stores to reach a bigger audience. That's why opening an online store on Shopify is frequently connected with the ease of scaling - you can scale up or down depending on what you're selling and what the market requires, without worrying about your business's ability to handle the changes.
Magento, on the other hand, is a self-hosted platform. As a result, when you launch your Magento web store, you'll have to figure out your own hosting solution. This also implies that you'll have to tackle your problem every time you want to scale up or decrease your firm.
The support offered to enable your growth
Shopify provides excellent customer service. For the tiniest of worries, doubts, or roadblocks, there's 24/7 support by phone, live chat, and email. The team's major goal is to help businesses better grasp their platform and build up an online store in a matter of days.
When comparing Magento vs Shopify, you'll discover that Magento has a less proactive support crew. Although they offer a large library of user guides and an active forum, finding a quick solution to a problem might be difficult. You won't be able to contact assistance 24 hours a day, seven days a week, and you'll be left waiting for hours.
The challenges faced on Magento
Discrepancies in reporting and misinterpreted data - Magento CMS insights and Google Analytics exhibited different data, making it difficult for the brand to get actionables and insights.
Ability to add new features at scale - As the online store's traffic expanded, the company struggled to grow visitor-facing functionality without impacting the overall site experience.
Technical difficulties - It took the brand days to resolve technical issues on the storefront, compromising the experience their site visitors received. To address the issue, the company had to hire and manage a full-time tech crew, which increased its operating costs.
Compromised store security - Magento required the brand to install third-party plugins and apps to set up certain features; making them more prone to hacking.
Why choose Shopify over magneto
Many brands are opting to move the brand from Magento to Shopify after evaluating the features required to run the storefront smoothly and cater to both their current and future needs:
Agility: With Shopify, there is massive scope for improvement and bug fixes. The platform allows stores to experiment with features and other elements in a much faster way with the help of plug and play apps.
Cost: Shopify is a hosted platform, while Magento is a self-hosted one; which means cutting down on the costs of buying a domain and hosting the site.
Lean tech resources: Shopify’s extensive training material, guides and a supportive community of experts removed the need to hire full-time resources to maintain the website.
Smooth front end + back end: Development and maintenance are a regular part of running an online store. With Shopify, it is possible to enable seamless operations on the frontend and backend, without causing lags.
Team coordination: The dedicated workflows and processes on Shopify helped the brand’s team to collaborate and solve problems on the go as they scaled their online business.
Benefits of migration from Magento to Shopify
- Because Shopify is a self-contained platform, neither the agency nor the brand saw the need to recruit a full-time tech staff for development and upkeep. This allowed them to save money on operational expenditures, which they could then put toward marketing and advertising to help the company develop.
- Even during traffic spikes, the company maintained a 99 percent uptime, allowing visitors to have a flawless shopping experience.
- Better store security, thanks to Shopify's hosting and the apps needed to set up conversion and marketing functionalities on the site, as well as official plug-and-play solutions.
- Launchpad and Search Filter, for example, made their existing features and USPs extremely flexible and easy to use.
- Improved browsing experience, reinforcing the brand's USP of being modern and uncomplicated.
- For in-house teams, Shopify's approach to automate operations made things 3x more efficient.
- Increased conversions and sales as a result of the capacity to personalise and innovate online shopping trips in order to provide immersive experiences.
- In-depth data provides the company with greater visibility and insight into which items work best in their target market, allowing them to better strategy.
- With Shopify's agility, the firm has been able to add more complexity to their storefront and experiment with things on the go, resulting in overall success.
Magento vs Shopify - Which eCommerce platform should you choose?
In conclusion, Shopify offers a more user-friendly eCommerce platform than Magento. You'll be able to get your business online a lot faster if you have easy access to support, eCommerce specialists, and app partners.
In comparison to Shopify, Magento may turn out to be more of a project that takes weeks or months to accomplish. It is largely dependent on the resources available and the partners you choose to assist you in setting up your store, in addition to the platform.